I am the Senior Manager of Brand Partnerships and Development for Universal Music Denmark.  The Universal Music Group is the largest music corporation in the world, representing such top artists as Madonna, U2, Maroon 5, Selena Gomez, Demi Lovato, and Will.I.Am.  After spending a decade in this field, I feel comfortable in assessing the abilities of other professionals in the marketing and branding industries.

Throughout my dealings with Ms. Trine Keller-Andreasen, I have always been very impressed with her work.  In particular, when Ms. Keller-Andreasen served as the Chief Operating Officer of Fake Diamond Records, we worked together on several marketing projects for Fake Diamond Record artists that were distributed through agencies owned by Universal Music Group. Ms. Keller-Andreasen’s results on these collaborations was so successful that we further entrusted her with setting the marketing strategy for all brand collaborations between our two companies.

Given her extensive background in modern-day marketing and branding channels, Ms. Keller-Andreasen was the perfect expert to collaborate with on these projects.  It is no secret that the music industry has been at a major crossroad for the past few years, as digital downloads and streaming have all but eliminated traditional mediums for music delivery, such as compact discs, records, and even radio.  Consequently, the industry is in dire need of marketing and branding professionals who can “think outside of the box,” taking advantage of the variety of new media channels and marketing opportunities currently available.  This is where Ms. Keller-Andreasen’s specific expertise becomes so valuable.

She is consistently able to make brands stand out from their competition, no matter the industry. Ms. Keller-Andreasen’s genius lies in her ability to catch consumer attention in an environment saturated with advertising and marketing stimuli.  She succeeds wonderfully where a great many fail. Marketing and branding allows companies to differentiate themselves from their competitors and, in the process, to bond with their customers to create loyalty. Ms. Keller-Andreasen’s involvement in a project ensures that the brand in question builds unparalleled consumer allegiance and retention, thereby enhancing both the brand name and its profits.  Thus, Ms. Keller-Andreasen is above all a great catalyst for success.

Ms. Keller-Andreasen possesses a unique talent for modern-day marketing and branding—her impressive skill set is scarcely found amongst her peers. She is a tremendous asset to the global marketing and branding industries, and most certainly an individual of extraordinary ability.  If I can be of any further service to your work in this matter, please do not hesitate to contact me.

Sincerely,

Jacob Gallaus
Senior Manager