I am currently the Market Activation Manager for Coca-Cola (Denmark) and previously served as the Brand Manager for The Carlsberg Group, where I collaborated with Trine Keller-Andreasen on marketing projects for Tuborg and Tuborg Gold.  I have spent my lengthy career in the marketing industry and therefore I am keenly aware of who is leading the pack and significantly contributing to the advancement of ideas in this field. Trine Keller-Andreasen is one such person.  I am happy to write a letter of support on behalf of her visa application to the Immigration Service, as she is one of the most skilled and innovative marketing and branding directors I know.

Trine has developed an international reputation as a progressive thinker with an inspiring sense of aesthetics.  In particular, she is renowned for her complete understanding of the growing importance of social media channels in maximizing marketing opportunities. I witnessed Trine’s leadership firsthand when we worked together on several exceptionally successful marketing projects for Tuborg and Tuborg Gold, one of Denmark’s premier brewing companies.  This includes her work developing image adverts for Tuborg Gold, which were incorporated into widespread media campaigns, as well as creating one of the best performing Facebook sites in the domestic beer industry.  She also helped oversee the creation of a popup store for Tuborg Gold and the creation of a mix tape with leading rappers, designed to promote the brand in the urban market.  Tuborg Gold received a lot of buzz in the industry for these projects—it was a huge success for the client and of course Trine was behind it all.  In fact, the campaign Trine led for Tuborg Gold resulted in tremendous financial success for the brand, ensuring a steady growth of sales over six years, the only beer brand under the Carlsberg Denmark umbrella to achieve such a feat.

In addition, I am also well aware of her award winning work on the #HappyBeerTime campaign, which was such a resounding success that it received numerous industry awards, including two Bronze Lovie Awards, 1 Cannes Lions Shortlist, 2 Gold Creative Circle Awards, and 2 Danish Internet Awards.  These represent some of the top awards given in the international marketing and advertising industries, and I can confirm that Trine’s leadership of this campaign was absolutely critical to the receipt of these awards.

Trine is among the few people I know who are interested in ideas anchored on real and sound consumer insights. She has shown a special instinct for reaching the very essence of a brand and translating that into marketing and branding campaigns that elevate the brand to the highest level.  Hence, she is able to harness creative strategies that encompass all of her clients’ criteria, complementing the company ethos in the process.  This overall artistic vision is critical to the successful inception and execution of branding and marketing ideas. Trine has a rare talent—few individuals can combine such an active, original approach to marketing with the essential branding acumen to produce the quality of work that Trine does day in and day out.  This marks her as truly one of the most accomplished marketing experts in the industry.

As she continues to push the boundaries of marketing and branding, Trine has developed an unrivalled reputation for creative brilliance.  She deserves such acclamation and is to be regarded as an individual of very extraordinary ability.  To grant Trine Keller-Andreasen a nonimmigrant visa is to benefit the United States not only artistically but also economically, for her marketing work gives an advantage to any company intelligent enough to hire her.  She will certainly continue, in full force, to discover, develop, and promote marketing and branding excellence.

Yours sincerely,

Lajs Kaznelson
Market Activation Manager

Tuborg