Published words

Opinions and insights, published by myself or others

  • To succeed with content, build a temple

    To succeed with content, build a temple

    How to succeed with content while increasing ROI Whether you start your day with a coffee, walking the dog, spinning etc., whether you are in New York, Copenhagen or Singapore, you check a feed, your phone or something that contains content. It may not be the first thing, or third, but it’s probably in top Read more

  • The Age of Branded Content Studios

    2015 is on its way to being named the Year of Branded Content Studios. Time Inc.’s “The Foundry”, Condé Nast’s “23 Stories”, Deep Focus’ “DFx” and Omnicom’s mega-merger to name a few. Not a second too early, but a very welcoming movement. This now implies that the clients are ready for it as well. Though, Read more

  • The Age of Optimization

    The Age of Optimization

    The last couple of years, the number of articles on lifestyle deceases due to high-intensity work-life, financial instability etc., has reached figures no one should even begin to guess. Read more