In conversation with Volvo’s engineers, it was brought to our attention, that the many selfies taken every single day in a car, could actually be used for research and improvement the safety belt.

So for a global social campaign, we developed the concept; SelfieForSafety; an open-source campaign, for people to upload their selfie, then Volvo would (with permission) gather as many selfies from all over the world, and do a research study. Finally, some months later, publish the data, and make it available for all researches, engineers and car brands over the world.

Role: Creative Strategist/Planner

While working at: Forsman & Bodenfors