Northern European Launch campaign for the new updated Volvo V60 Cross Country. An updated cross country car with better performance and comfort, to take you off the road.
In a busy everyday life, families often miss out on adventures together, as as it seems incomprehensible.
Yet, with more than 50% of Europe being covered by forrest, often in close proximity of where the audience lives, an adventure is never further away than a short drive. We wanted to use the occasion to remind people of that.
Introducing; All adventures count // Alla äventyr räknas.
Campaign consisting of film, image and other visual content for TV, social, web, ooh and print, all circling around an digital feature in-car and in Volvo on Call app, where you with a click, could get suggested nearby adventures, no longer than 15-30 minutes away.
Agency: Forsman & Bodenfors
Role: Creative Strategist/planner
Trine Keller-Andreasen 