Trine Keller-Andreasen

Overall

Building, driving and leveraging a start-up agency to selling 30% to larger agency group
Role: Joined 2006/2007, made partner in 2009 at 25

Very is a community marketing agency, that build long term brand positions, driving brand preference through holistic 360 degree activation in communities creating relevant brand stories and content, for the target group to share.

Very has a unique agency organization, employing planners directly from the communities, having the centre of the agency being the strategists, converting the insights to frameworks, within which creative concepts are created in collaboration with leading community profiles.

2007 & 2008:

• Created new template for media plans for clients
• Helped bring on new talent, and handled on-boarding of these
• Created templates for agreements with third party
• Streamlined our logistics setup

2009

• Relaunched our remote office in Århus, Denmark (the second largest city in Denmark)
• Developed new setup for our financial management overview tool between us and client
• Brought on Absolut Vodka as new client

2010:

• Part of bringing the Danish subway onboard, Burn Energy, Glaceau vitamin water, Coca-Cola Light (Diet Coke) and Carlsberg Export on as clients
• Lead on setting up our new offices in Oslo and Stockholm incl. research, job interviews, office spaces etc.
• Help set up new organizational structure
• Redeveloped our media plans etc., along with the media landscape changing

2011

• Initiated and set up our Social Media and digital department incl. all templates, strategies and deliverables
• Took in business from existing clients who had to set up new social media platforms
• Created strategy for launch of Glaceau vitaminwater in Denmark, the most successful launch of the brand
• Created strategy on how to create content for digital and social platforms, hence Verys content marketing strategy
• Helped set up new internal structure, and implemented it, my self becoming team leader (head) of our FMCG departments in Denmark and Sweden
• Brought on Glaceau Vitaminwater on as client in Sweden
• Developed concept and purpose for internal database system
• Participated in expanding to being strategic lead for Burn Energy’s activation in Benelux
• Very was announced a “Børsen Gazelle” which is a prize given to businesses which have experienced growth over 100% over 3 consecutive years.

2012

• Gathered all quantitative data for internal database system, consiting of more than 10.000 profiles, media, outlets etc and their potential reach, along with handling programming together with colleague
• Increased office in Stockholm
• Gathered all material for due diligence for sale to People Group
• Set up agency presentations for presentations for People Group
• Helped Coca-Cola Nordic develop new digital terms and conditions for all Facebook activation
• Parttook in on-boarding new CEO
• Brought on Campari as new client
• Strategic direction for pitch on Stimorol/Mondelez Nordic budget

2013

• Initiated large initial project – defining new mission and vision, value set, new employee on boarding, existing employee training, optimizing internal work flows together with each department etc – gathering it all in a “Very Manual”
• Acted as co-COO
• Helped bring on Arla as client, being part of global innovation project
• Co-wrote book on community marketing

2014

• Reorganization of social and digital department, defining new operational framework
• Landing Heineken as client