Most cars are designed for the average-sized man, and mainly tested on male crash test dummies. As a result, women are less safe and more likely to get injured in a car crash. In fact, they are 71% more likely to be injured and 17% more likely to die.
But not when it comes to Volvo. They have gathered real-world data since the 1970s to learn what happens during a collision — regardless of size or gender. This has made Volvo cars equally safe for all people.
With the E.V.A. Initiative, we wanted to highlight this issue and offer all competitors to download Volvo’s data. The objective was not only to address the issue, but to close the gender crash gap. To make it more human, we gave the facts a face and showed how it affects women in a personal and direct way.
Role: Creative Strategist/planner
While working at: Forsman & Bodenfors
Recognition: Grand Prix, gold and silver winner Cannes Lions, Grand Prix, gold and bronze winner Eurobest, Best in Discipline One Show
Select press:
Trine Keller-Andreasen 