January-campaign for Simple Feast.
Simple Feast stands for permanent changes to the way we eat; adapting a more green diet, for the benefit of our own health and the sake of the planet.
Yet, New Years resolutions are something impermanent, many are broken by Jan 8th, and most gone by march.

As the only brand in January, Simple Feast asked not to be a resolution.

Campaign roled out in Denmark and Sweden, across multiple media, such as Digital TV, OOH, DOOH, Social, influencer partnerships and print ads.

Role: Head of creative strategy – planning
Agency: Another CPH
Production: Casper Balslev/NewLand