January 2021-campaign for Simple Feast.

Simple Feast stands for permanent changes to the way we eat; adapting a more green diet, for the benefit of our own health and the sake of the planet.
But after a year of lock down and pandemic, which has mostly felt like one long New Years resolution, none of us could stand another quirky way of talking to your conscious. Additionally, 84% relapse after having shifted to a vegetarian diet – why? Because it’s boring. That plain and simple.
And finally, after having talked to the target group, it stood clear; no one has ever asked to be a fanatic. We just want good food.

Simple Feast spent 3 months updating their most popular box, the Family Feast, so that it now has more of the good stuff and less clutter.

That provided the perfect opportunity to put that front and center. So, this January, knock your self out. All under the message: Make January less January.

Campaign roled out in Denmark and Sweden, across multiple media, such as Digital TV, OOH, DOOH, Social, influencer partnerships and print ads.

Role: Head of creative strategy – planning
Agency: Another CPH
Instructor/Production: Casper Balslev/NewLand