Brand campaign for Simple Feast

Simple Feast stands for permanent changes to the way we eat; adapting a more green diet, for the benefit of our own health and the sake of the planet.

The main reason for people dying in the world today – according to the WHO – is malnutrition. And not the famine that we usually see. No, it’s due to processed food and fats. People eat unhealthy.

Additionally, we realized that big junk food corporations – who stand for exactly the opposite than Simple Feast – were following children under 18 around online with ads. Actually more than 1B ads were shown to kids under 16 in the UK in all of 2019. And the WHO also confirms us, that the more you look at ads, the more you want to buy the food. WHO calling to governments to helt prevent children of being exposed.

Boris Johnson took matters into own hands – for once – and now wanted to ban junk food ads on TV. We loved that, and decided to help people out, by giving them an AdBlocker, filling their browsers with hillarious veggie gifs in steads.

We could of course also have taken the road every other agency and brand did, by attacking the ban, but we decided to put people over profit.

Campaign roled out in UK, Denmark and Sweden, across multiple media, such as Digital TV, OOH, DOOH, Social, influencer partnerships and print ads.

Role: Head of creative strategy – planning
Agency: Another CPH