Schweppes

Responsibilities

Strategic lead for Danish brand activation, media collaborations, PR, influencer strategy, Schweppes’ participation in 4 Copenhagen Fashion Weeks

Larger creative projects

Slightly More Sophisticated Publication: 10 Danish creatives intepreting “Slightly More Sophisticated” payoff. Gathered in a publication, distributed with leading fashion magazine in Scandinavia, Cover.

Image ads: Letting leading graphic designers interpret the Schweppes brand for ads run in  Danish fashion magazines

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  • Sweathead Podcast: Trine Keller
  • Er vores arbejde folks tid værd?
  • Trine Keller – om at føle sig degraderet fra tænkende kvinde til en mave med arme og ben
  • Bureauerne er for dårlige til at tiltrække talenterne
  • The poor pitch proces is our own fault
  • AdForum interview