Swedish car brand, Polestar, was taking a large step away from the conventional car industry, by going all electric with their upcoming car, Polestar 2 – the car dubbed the Tesla Killer.

We created the next step in this journey, all kicked off by a break up letter, released globally on February 14th 2019. This launched the countdown for the sign-up period for the Polestar 2.

Agency: Forsman & Bodenfors
Role: Brand and Creative Strategy