Newcomer and industry change-maker, Polestar, was looking to introduce the third car in their lineup; the Polestar 3. The first SUV for the automaker.

Assignment: In-house creative strategist, with the purpose of defining brand position, develop creative strategy for the launch of the car, and develop the brief for both internal and external agencies.

Deliverable: Brand positioning, presentation at Global Marketing Summit, brand soul searching and archeology, interview with designers and other stakeholders, defining creative strategy along with 2 creative territories for exploration.