New creative platform and campaign for One.com
The hosting and web services platform, One.com, was after more than 10 years of tactical messaging, ready to create a creative comms platform and a first campaign.
If you’ve tried to create a website for whatever your need, you know it’s a jungle and all services are more or less the same.
So how do you stand out?
Most services cater to the entrepreneur or creative mind about to take over the world. It would’ve been easy to follow down that route, but One.com doesn’t come from the same creative heritage that e.g. Squarespace does. One.com started in hosting, has a heritage of being much more down to earth and standing for simplicity.
One.com raison d’aitre was that the internet was intended for everyone. So, instead of joining the crowd, we looked to the other 90% who don’t have the need of world dominance by website design; real people with real hobbies and real interests, who’d just like to share their “one thing” with the world
The platform saw the light of day via a film, with the core belief; When your “one thing” matters. One.com
Campaign launched in Denmark and is expanding to other one.com key markets in Europe.
Role: Head of creative strategy – planning
Agency: Another CPH
Trine Keller-Andreasen 