Two of the major energy and telecom brands in Denmark, SE and Eniig along with Stofa, Boxer etc., merged in 2019, becoming Norlys – the second biggest provider in Denmark. That new motherbrand, needed a platform.
We created the brand story for Norlys, together with the creative strategy, all circled around the sense of “The Good Connection” – as the company reinvests 97% of its earnings in new, greener energy infrastructure and telecom. We defined new core target group aligned around a heavy data analysis, called; New families. Additionally, becoming the first company to be a one stop not just for internet and TV, but energy as well. All of these things combined; brings us together.
Role: Creative Strategist/Planner
While working at: Forsman & Bodenfors – in partnership with Happy F&B
Below the launch film, going live a year after the final platform.
Trine Keller-Andreasen 