As Digital AOR for Kohl’s, building out strategic platform and execution for Kohl’s 2016 Holiday campaign, who made the bold move of putting Kohl’s own associates in the front and center; outperforming any other TVC run by Kohl’s.

Overall:

2016 was a rough year for many, and with Kohl’s, we wanted to spread the message of Giving a Little More, as that is what the true spirit of Holidays are about. Who better to do that, than the associates from the more than 1.100 Kohl’s stores. Each playing the part of saint, in what ever shape or format they come in, told by the people whom they’ve shared kindness with.

Execution:

Selected spots were run on National TV, premiering during the American Music Awards. All videos were released on YouTube as a series format, spread through Facebook and in-store emphasized by geo-targeted Snapchat filters.

Hero video

Charlene