Global creative campaign; Don’t Hold Back
Two of the greats within upgrade treats, Häagen-Dazs and Pierre Hermé have joined forces and created a pint of best of both worlds!
Assignment: Together with Forsman & Bodenfors, we were tasked with from the Don’t Hold Back platform building a creative concept and campaign for APAC and EU markets.
Deliverable: A thorough strategic analysis of market, competitors, consumer, stakeholders and product, collated in a creative strategic direction presentation; What the world needs now, is not another news cycle. It’s opportunities to opt in and upgrade every moment possible. Let’s harness that craving and revel in it.
Followed a creative concept leveraging a love affair between amazing luscious ice cream and nimble, perfect macarons, and encourage people to make the most of even the smallest of moments.
Trine Keller-Andreasen 