MedTech powerhouse, Coloplast, was about to make a step-change in innovation. Their Corporate Branding department reached out, ahead of their upcoming Corp Brand Campaign, which needed to focus more on innovation, than pure brand.

Coloplast has a strong purpose, which is to make life easier for people with intimate healthcare needs. They all work towards a common vision of setting global standards for listening and responding, so they can succeed with their purpose.

Assignment: Define Coloplast’s approach to Innovation, how they talk about Innovation, and articulate it in the context of the brand, to be used as foundation for the Corp Brand campaign.

Deliverable: Stakeholder interviews with key people within the organisation from Design to , presentation of findings, presentation of the Coloplast brand take on innovation, defining creative territories, support in crafting the creative brief for the agency.