Creative Comms Concept & campaign; Simply Electrifying Moments
Swedish EV charger brand, Charge Amps was reaching its 10 years anniversary and had invested in a new brand platform. Now it was time to bring it to life. In a market rapidly growing, and that a fairly new market it had to be done right.
Assignment: Together with Forsman & Bodenfors, we were tasked with crafting a long term comms concept based on the new brand platform, and from that a campaign format to run in select European markets.
Deliverable: A thorough strategic analysis of market, competitors, consumer, stakeholders and product, collated in a strategic direction presentation; All other brands talk about the opportunities the charger gives you. We’re dealing with a product that only few people have interacted with and have a relationship with, so instead of merely focusing on brand – let’s get all future EV owners acquainted with the product be elevating a feature.
Followed a creative concept leveraging the light. Not unique to Charge Amps but something no one talked about. Conveyed by a creative campaign format with the purpose of standing out from the crowd, and entertaining people.
Trine Keller-Andreasen 