Responsibility

Strategic Brand Activation lead, planning, influencer strategy, sponsorship strategy and planning, PR strategy, brand consulting

Larger project

Budweiser Street Campaign

Overall assignment: Initiate a project to solidify Budweiser’s integration with the urban community in Copenhagen.

Solution: Taking departure in Budweiser’s “King of Beer”, translating it into a project selecting kings of their own communities. People driven by their creativity and passion, go their own way and inspire their peers; letting them have a go at the Budweiser logo, all gathered in a publication, distributed together with Vice Magazine.