Optimizing e-commerce and loyalty initiatives
80% of consumers prefer receiving personalised, context-aware branded content through their mobile app + 4 out of 5 use smartphones to shop
How can you through data and beacons target the customer in a relevant manner?
Brands should streamline the information-seeking process, providing content that will make it easier for the customer to make it’s decision.
Trine Keller-Andreasen 