OVERALL

A larger collaboration between Bang & Olufsen Play and Fake Diamond Records band Darkness Falls. Bang & Olufsen Play were launching new headphones and Darkness Falls had a new album coming out. These two events led to a 3-month partnership.

Co-lab

An integrated deal chronologically consisting of:

• TVC for Bang & Olufsen Play – themed as the upcoming Darkness Falls music video for the 1st upcoming single, made by the team making Darkness Falls, music from the upcoming Darkness Falls 1. single from the album with speak by the lead singer
• Darkness Falls’ upcoming music video for the 1st single, aired in B&O shops globally
• Darkness Falls video launched through B&O Play’s channels
• Coverage of Darkness Falls in B&O Play’s publication, The Journal, circulation of 700.000 globally

TVC

Music video: