Global Head of Brand Strategy, Volvo Cars HQ:

Other concluded projects: 

• Creative Strategy and agency brief for global leather brand, Coach with Mandai Loop
• Brand Strategy for Polestar and campaign/creative strategy for the launch of Polestar 3 and 4
• Manifesto document for Carlsberg Denmark’s Alcohol-free Beverage department
• New creative comms platform for Danish homeless newspaper, HusForbi (voluntary work)
• Repositioning platform for logistics company, Bring
• Narrative for Hartmann’s Jewellery in Denmark
• Creative Strategy and product campaign development for dating app Bumble via Bumble in London
• Repositioning strategy, audience build-out and creative strategy along with Nordic campaign for the Nordic Swan Ecolabel via Forsman & Bodenfors
• Global Experience Activation Framework for Häagen-Dazs via Forsman & Bodenfors
• Product Innovation strategy and approach for Häagen-Dazs via Forsman & Bodenfors