They say you do what you love, when no one is looking. Yet some are given the opportunity to do it at work, when everyone is looking. I’m the latter. For the past 20 years, from CPH to NYC and back again, I’ve had the pleasure of connecting brand to business, scaling both through compelling initiatives and campaigns that move people. Latest as leader in the global Volvo Cars Brand-team, with the goal of reinvigorating an almost 100-year old brand, to solidify it’s premium position in an industry under constant attack, and inspiring all 100 markets to come along for the ride.
I thrive when orchestrating original strategies which extend the lifecycle of a narrative, yet even more, when an operation runs at its best, with everyone on the team happy and eager. As my personality profile states: Idealistic and principled, people with the INFJ personality type (Advocates) aren’t content to coast through life – they want to stand up and make a difference.
In life I prefer to sit at the same table at my regular diner, getting what I regularly order, doing the same thing every morning.
– Random facts –
Rode a hippo in South Africa and have been held at gunpoint by Brazilian military police.
//Trine Keller-Andreasen
Trine Keller-Andreasen 